Essential Selling Skills

Successful Salesmanship for New Sales People

In sales, the product knowledge is secondary. When it comes to closing a sale, it is your personality that counts and your capability to put yourself in the position of your customer. The identification with your product, your skill for self motivation and meeting every sales situation with mental focus are further essential requirements for successful sales people.

In order to successfully close sales in the short term as a new sales person, it is important to learn and practice possible sales situations, to build the confidence in your product and to learn and train the essential sales skills and techniques.

Goal

This course is an intensive training for new sales people. The essential sales skills and methods will be trained and practiced: sales presentations and sales techniques, preparing for sales presentations and calls, overcoming objections and excuses, building rapport and closing the sale.

Contents

• Sales and marketing basics
• Buyer seller relationship
• Effective sales preparation
• Sales call planning
• Sales presentation skills
• Professional handling of objections and excuses
• Negotiating prices
• Gaining commitment
• Professional sales follow-up
• Mental sales training - mental sales strength
• Charisma – developing your personal style and presence

Method

Trainer input, individual and group work, practical exercises, moderated discussion,
(video) feedback